Monkeying around with SEGA

A recent advertisement for the SEGA game, Samba de Amigo, featured a live chimp to showcase their latest game. The advertisement is linked below… I’m not to sure if they’re saying the game is that easy to play, even a monkey can pick it up or they are implying that only people with monkey-like brains will enjoy this game. I’m pinning it on the latter.
Apparently PETA had an issue with them using a live monkey for the advertisement, and sent them a letter to explaining their views on the matter-
We explained how involuntary chimpanzee “actors” are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee “trainers” use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over—and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.
Since receiving the letter, SEGA has pulled the ad.




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